The air in the lab always smells faintly of agar and sterile ambition. Today, though, it smelled…fruity. I knew something was up. Turns out, Brenda from R&D was on a mission. “Try these,” she’d said, practically shoving a pouch of neon pink gummies at me. “The ‘Perfect Women’s Multi’ from Olly. Gluten-free, no artificial anything. Your feedback’s crucial.”

My initial reaction? Skepticism, of course. For years, I’ve navigated the treacherous waters of vitamin supplements, battling dubious claims and subpar formulations. So, I approached this project with the same scientific detachment I’d bring to analyzing a new strain of E. coli. The packaging—bright, playful—was clearly designed to appeal to a demographic that, frankly, prioritizes Instagram aesthetics over bioavailable nutrients. But, I am a scientist first.

The first thing I did was check the ingredient list. It’s a key step for any discerning buyer. A decent multi, and this one qualifies, balances a solid foundation of essential vitamins like D3 (crucial for bone health, and often deficient in women) and B12 (vital for energy production, particularly in those avoiding animal products). Olly gets both of those right. It also includes a dose of biotin, which is great for promoting healthy hair, skin and nails.

And the taste? Surprisingly palatable. Unlike the chalky, horse-pill behemoths of yore, these gummies are actually enjoyable to consume. A far cry from some of the other brands on the market; the aftertaste alone on competitor “XYZ Women’s Daily” can haunt your dreams.

Now, a couple of minor points. The serving size is two gummies, which is typical, but could lead to a quick consumption rate. And, I’d wager the sugar content is not as low as some of the marketing might imply. But a smart consumer can easily mitigate this. Simply factor it into your daily macro intake, or (this is my preferred method) take them after a meal. This slows down the absorption rate and prevents a sugar spike.

For the busy professional woman seeking a convenient, decent daily vitamin regime, Olly’s “Perfect Women’s Multi” is a solid choice. If you’re a complete supplement newbie, this is a great starter pack. Not revolutionary, but effective. Just don’t let the cuteness fool you – treat these like medicine, not candy. Make a habit of checking your diet as well!